Sponsored by Google Workspace

In recent years, we’ve seen a shift in business work culture. From being in the office every day to working only from home and now adopting a hybrid work culture, we have experienced glimpses of the future of work. Five years ago, I spoke with my clients and explained that they would need to start working on evolving their ways of operating. Little did I know that Covid would accelerate digital transformation in all its forms. Today, companies that succeed are the ones that have anticipated the need to continuously adapt and found themselves ready for what comes next

I’ve written extensively about digital transformation and the mindset we need to ensure operational continuity and optimization in these challenging times.

To provide the best advice to my clients, I constantly analyze the different tools and resources available on the market. One that has stood out the most is the Google Workspace handbook, available to download here:  https://bit.ly/3O81XYO

In any business transformation project, the most important element is to understand the broader context. It’s not only about using digital tools or changing the way you work, it’s about changing your mindset.

When I talk about hybrid work with my clients, most of them focus on where work happens. However, the scope is much larger than that. Working from home, for example, isn’t just about getting things done from that location; it’s also about remaining connected to the office  (in terms of social relationships, digital resources, sharing information, using tools available anywhere, anytime…).

The same way we have migrated from physical servers to cloud technology (where everything is decentralized), we now have an ubiquitous, placeless work environment. 

I have found over the last three years that priorities have shifted. I am completely in agreement with the insights in the Google Workspace Hybrid Handbook :

• Companies now need to keep people productive and engaged at all times (in and out of the office)
• We need to prevent the meeting fatigue that we have all experienced during the pandemic
• Hybrid work experiences must be equitable for all employees
• In-office experiences should optimize collaboration (even more than before)
• We need to ensure wellbeing for all employees, no matter where they work

As a consultant, I bring these pillars of hybrid work to my conversations with clients.

As I have explained previously in various articles I have written, the hybrid work evolution is not a project to take lightly. It will not happen overnight as it is a change management project that will need to be accepted by everyone at all levels within companies. Once mindsets have evolved and the need to change a company’s operation is clearly established then the introduction of tools such as Google Workspace will happen naturally and with ease.

I help all types of companies from start-up, scale-ups and large international groups. The benefits of a Google Workspace suite of products will help ensure employee satisfaction whilst optimizing the company’s operations.

New technologies are coming to market. The metaverse for example promotes a phygital (half physical, half digital) work and life environment. As many large companies are investing heavily in such web 3 projects, we are all very likely to operate on such platforms. This makes the use of suite of products like Google Workspace even more important as it is the first step in a very engaging but very different world. I highly recommend downloading the Google Workspace handbook to implement a new hybrid work culture: https://bit.ly/3O81XYO