The importance of the customer experience

In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals.

This time, Nicolas and Lauren discuss why companies need to be prioritizing customer experience, how gamification can help your customer retention marketing strategies, and the ways in which marketing focuses have shifted over the years.

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Google Workspace Hybrid work solutions

In recent years, we’ve seen a shift in business work culture. From being in the office every day to working only from home and now adopting a hybrid work culture, we have experienced glimpses of the future of work. Five years ago, I spoke with my clients and explained that they would need to start working on evolving their ways of operating. Little did I know that Covid would accelerate digital transformation in all its forms. Today, companies that succeed are the ones that have anticipated the need to continuously adapt and found themselves ready for what comes next

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