Great new report from E-consultancy

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Customer Centricity

  • User experience
  • Customer experience management
  • Voice of the customer
Channel Diversification
  • Mobile app vs. mobile web
  • Mobile as the ‘glue’ connecting channels
  • Mobile commerce
  • Measuring the value of social media
  • Social CRM
  • Attribution management
Social Media
  • Social for search engine optimization
  • Social commerce
  • Social media management
Content Strategy
  • From bought media to earned media
  • From impression to expression
  • Enriched content: video, games, apps, metadata etc.