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Customer Centricity
- User experience
- Customer experience management
- Voice of the customer
Channel Diversification
- Mobile app vs. mobile web
- Mobile as the ‘glue’ connecting channels
- Mobile commerce
Data
- Measuring the value of social media
- Social CRM
- Attribution management
Social Media
- Social for search engine optimization
- Social commerce
- Social media management
Content Strategy
- From bought media to earned media
- From impression to expression
- Enriched content: video, games, apps, metadata etc.