I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Digital Transformation and in what form you can find it in today’s life. I will also comment on the articles.
On Thinkwithgoogle.com: https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/digital-transformation/vodafone-digital-transformation/
Vodafone: Dialling up success with a new global approach to digital. Vodafone’s Global Marketing and Brand Director, Nikos Vlachopoulos, shares the story behind the telecom operator’s ambitious marketing redesign — and how it’s unlocking the power of first-party data.The bigger the organisation, the more effort, time, and capital it can take to bring about effective change. It’s the well-used ‘turning the tanker’ analogy — and if Vodafone was a tanker, it would be an enormous one. An organisational marketing redesign is no small feat in a company with over 340 million customers across Europe and Africa, and annual sales of €44 billion. But we found increased agility and improved effectiveness can be achieved with a top-down global approach. In our push to improve organisational agility, we worked to streamline our agency relationships and bring more skills in-house, which ultimately allowed us to harness the power of first-party data and better connect with customers. A great case study to read and understand what very large companies need to go through for an effective digital transformation project.
On American Hospital Association: https://www.aha.org/news/healthcareinnovation-thursday-blog/2021-10-14-4-big-moves-drive-digital-transformation-your
4 Big Moves to Drive Digital Transformation at Your Health System. Spurred by COVID-19, we are witnessing the unprecedented digital transformation of health care, and hospitals and health systems that don’t rapidly innovate to meet this “new normal” risk being left behind. Health care organizations must tailor their strategies to win consumer loyalty while delivering differentiated value. Digital makes these shifts possible, and hospitals and health systems must move from “doing digital” to “being digital” to compete in a rapidly evolving market. AVIA, a leading digital transformation partner for health systems, designed the “4 big moves” to provide a road map for hospitals and health systems looking to embrace digital and emerge as leaders in health care. A very good article with concrete examples of what you can put in place for your hospital.
On Forbes.com: https://www.forbes.com/sites/unit4/2021/10/11/why-transformations-fail-and-how-they-can-succeed-with-people-power/
Why Transformations Fail And How They Can Succeed With People Power. It is a bold decision-maker that shuts down a project once it has started. Yet the much-quoted statistic – we can cite McKinsey in this instance – is that 70% of all major transformation projects fail. One of the most striking characteristics of this statistic is its persistence. The value may vary by a few percentage points but the underlying message has been unchanged for years. It seems we are not learning lessons as thoroughly as we should. McKinsey’s version relates specifically to digital transformation projects, but this may limit our ability to learn from the failures we encounter, whether we read about them or experience them directly. We need to understand the characteristics of all large-scale projects to get a true grasp on the problems that beset digital transformations. If you want to be part of the 30% of success rate, please contact me!
On Baltimore Business Journal: https://www.bizjournals.com/baltimore/news/2021/10/11/survey-results-indicate-digital-transformation.html
Survey results indicate digital transformation is at the heart of small firms’ business model changes. Small businesses continue to make changes to their business models and strategies as they adapt to an economy in recovery mode from Covid-19 and a world that’s become increasingly digital. In this next phase of the pandemic, finding new ways to deliver products and services, implementing new technology and staying more connected to customers and clients are the most popular changes these firms have made during the first half of 2021.
On Inquirer.net: https://usa.inquirer.net/84586/digital-transformation-adapt-your-brand-to-digital-trends
Digital Transformation – adapt your brand to digital trends. Today is the best time to start planning your company’s digital transformation. You may not notice it, but the world is adopting more technologies. For example, the worldwide adoption of cryptocurrency is spreading further every day. As a result, we see more banking systems powered by blockchain around the world. More people work from home nowadays, and more children attend online classes. We rely on smartphone apps more than ever as they bring us everything we want and need at our doorstep. More and more businesses are waking up to this trend, so they’re taking on the adoption of digital technologies. When will your brand take the first step? We’ll help you get started by elaborating more about digital transformation. We will talk about what it means and how you can implement it for your business. We will also show you a few companies and their successful digital transformation initiatives. More importantly, we will show how your company can go digital too! I liked this article but to me it did not go deep enough into other angles of digital transformation which is not only about digital but mainly about changing mind sets.
On Techrepublic.com: https://www.techrepublic.com/article/survey-covid-19-continues-to-impact-digital-transformation-plans/
Survey: COVID-19 continues to impact digital transformation plans. As a result of the pandemic, 69% of respondents will spend the same amount (or more) as last year on digital transformation projects. For many years paper—albeit, eliminating paper—was a top digital transformation priority. However, in the wake of the past year’s global COVID-19 pandemic, enterprises began to reallocate budget dollars and resources away from digitizing paper and toward communication and collaboration tools needed for employees working remotely. One year later, COVID-19 is still here, and it’s continuing to impact businesses’ digital transformation initiatives. TechRepublic Premium wanted to find out exactly how the pandemic has led businesses to modify or shift their digital transformation objectives. It polled 110 SMB decision-makers and compared the results to a similar survey conducted last year.
On BAI.org: https://www.bai.org/banking-strategies/article-detail/attracting-tech-talent-for-the-new-digital-banking-world/
Attracting tech talent for the new digital banking world. Today’s shortage of skilled IT workers stands to get worse as more industries and companies accelerate their digital transformations. The modern financial experience is a digital one. And now that many banks have a digital transformation strategy to meet new customer expectations, they need a significant tech workforce to bring that strategy to life. Here’s the challenge: The technology talent that banks so desperately need also have new expectations. At the top of their list is flexibility in when and where they work. This poses a greater challenge for banks, given many of them require workers to spend time in the office. How can they appeal to tech employees who have been working remotely or hybrid over the past year?