Nicolas Babin disruptive week about Gamification – April 12th 2021

I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Gamification and in what form you can find it in today’s life. I will also comment on the articles.

On International

The power of gamification. In a world vying mercilessly for our sustained attention, businesses globally are now pursuing increasingly creative methods to achieve this goal. Gamification represents one of the most interesting—and in some instances, the most contentious—of those methods. A great article looking at some concrete examples of how gamification can be used.


Gamification in action. As consumer trends evolve at an incredibly fast pace, how do operators keep up with their needs? iGB speaks with Sergey Kobitskiy to discuss the key features of a customer-oriented gaming experience… A good interview about again concrete examples of gamification in action


NZ Covid Tracer app gets ‘gamification’, support for older phones. So-called “gamification” features are being added to the NZ Covid Tracer app in a bid to get more people scanning posters, more of the time. After 14 consecutive days of scanning or diary entries, users will be awarded a spiral success badge. The latest update also displays lives statistics on how many of the Team of 5 Million are using the app, and other stats.

On is expanding use of gamification at its warehouses to increase productivity, The Verge reported. Workers compete in the games by completing warehouse tasks and they can win digital rewards such as virtual pets as well as real-world items. The gamification is being expanded to 20 warehouses in the US. A very short article that shows the use of gamification in all areas when you need to optimize engagement.


Entice, don’t sell: Why gamification is a catalyst for everyday business impact. Consumers have grown weary of always being asked for something — data, time, money. This creates a real challenge for marketers. When no one wants to engage with your content  — how do we get, keep, and grow our customer base? This is especially true as normal tactics are losing effectiveness. To capture attention, marketers need to use fresh tactics and tools. One such way is employing game mechanics. Whether you want to acquire new customers, retain existing customers or wish to grow customer lifetime value, using game mechanics in your marketing efforts is proven to  help you achieve strong business results.


As financial markets look to adapt to the new trend of social media trading, the industry is making moves to combat the gamification of investing. As financial markets look to adapt to the new trend of social media trading, the industry is making moves to combat the gamification of investing. Trade signals provider Tickeron has launched an AI-powered platform delivering trading insights and analysis to help users develop new trading skills via a variety of modules and educational courses. With this article I want to show all sides of a gamification campaign. For finance in this particular case, it is dangerous to base trading on gamification mechanics.

On The

The power of gamification in marketing for businesses. One powerful approach that builds on the way that our brain works is through the use of game mechanics. Gamification in marketing works so well because it taps into core motivational drivers of human nature; just think how you respond to game mechanics such as being involved in a challenge or competition, receiving rewards, understanding where you place amongst those around you, and of course, having fun. These are all powerful drivers for people to engage and participate in your communications.