Nicolas Babin disruptive week about Gamification – February 7th 2022

I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Gamification and in what form you can find it in today’s life. I will also comment on the articles.

On the Star.com: https://www.thestar.com/business/2022/01/18/gamified-apps-push-diy-traders-to-make-riskier-investments-study.html

‘Gamified’ apps push DIY traders to make riskier investments: Study. The “meme stock” phenomenon of early 2021, which saw social media-based investors push back against Wall Street by piling into stocks such as GameStop and BlackBerry, gave Marius Zoican an idea. As the mobile trading app Robinhood was the platform of choice for the meme stock movement, the assistant professor of finance at the University of Toronto wondered how much of a role “gamified” apps played in risky behavior among retail traders.

On Sakshi.com: https://english.sakshi.com/news/editors-picks/hr-2022-gamified-e-learning-and-ai-149955

HR in 2022: Gamified E-Learning and AI. In today’s uncertain times, transformation is the key to staying relevant. The pandemic has made it imperative for companies to leverage advanced technologies and digitise business segments to survive and thrive in a highly competitive market. Two of such adoption is the usage of gamified e-learning and artificial intelligence (AI). Implementing these tech-driven constructs in human resources is viewed as a game-changer, providing maximum value.

On Businessinsider.in: https://www.businessinsider.in/advertising/brands/article/omni-channel-personalization-is-the-future-of-marketing-the-onset-of-a-new-era/articleshow/88968541.cms

Omni-channel personalization is the future of marketing: The onset of a new era. Capturing, engaging, and delivering a consistent experience across all channels is crucial for most brands. With market saturation and competition, brands need to stand out and stay relevant to the target audience and connect to them more emotionally, encouraging loyalty, word-of-mouth, and a strong bond. In this exclusive column, Girish Chaturvedi, Chief Business Officer at Netcore Cloud writes how omni-channel personalization offers a competitive edge to brands, the key to building a successful omnichannel strategy and where is omnichannel expected to diversify with the growing popularity of gamification & mobile commerce.

On Industrialit.com/au: https://industrialit.com.au/gamification-in-corporate-training-market-is-booming-with-strong-growth-prospects-designing-digitally-bunchball-learningbank/

Gamification in Corporate Training Market is Booming with Strong Growth Prospects | Designing Digitally, Bunchball, Learningbank. Advance Market Analytics published a new research publication on “Global Gamification in Corporate Training Market Insights, to 2027” with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Gamification in Corporate Training market was mainly driven by the increasing R&D spending across the world.

On Martechseries.com: https://martechseries.com/mobile/milieu-insight-transforms-survey-taking-experience-launches-new-gamification-features-for-award-winning-mobile-app/

Milieu Insight Transforms Survey-taking Experience, Launches new Gamification Features for Award-winning Mobile app. Gamification enhancements and real-time localised insights draw active engagement from largest Southeast Asian survey community. Milieu Insight Transforms Survey-taking Experience, Launches new Gamification Features for Award-winning Mobile app. Gamification enhancements and real-time localised insights draw active engagement from largest Southeast Asian survey community.

On Trak.in: https://trak.in/tags/business/2022/01/19/20-hcl-employees-resigned-in-90-days-can-gamification-stop-attrition/

20% HCL Employees Resigned In 90 Days: Can Gamification Stop Attrition? Its attrition rate in the October-December 21 quarter was 19.8%, up from 15.7% in the previous three-month period. Commenting on the trend, HCL’s HR chief VV Apparao said that it has not impacted the company’s ability to deliver. He said that high attrition is a global phenomenon which is not restricted to India. Utilizing Gamification And Other Techniques. The firm is planning to take measures towards understanding employees’ sentiments better. After gathering this feedback, it aims to craft an advanced tool for onboarding or training, to  curb attrition. Some of the measures make use of techniques such as gamification and AI/ML tools which would track and address work related dissatisfaction.

On Thehansindia.com: https://www.thehansindia.com/hans/young-hans/2022-is-expected-to-be-more-technology-driven-interactive-725181

2022 is expected to be more technology driven & interactive. Education in 2022 is going to be more accessible and convenient. Gamification, virtual reality, augmented reality, chatbots, block chain technology are going to play vital roles to increase the student engagement. Online learning of IT and AIDS related courses to meet Industry 4.0 is going to increase.