Nicolas Babin disruptive week about Marketing – April 25th 2022

I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks. Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.


Everything is measurable in marketing. Leadership must commit the time, people and resources to measure what they ask for. One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. People will say, “Well, you can’t measure some stuff. It’s intangible. There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” To which I say: That is patently untrue, completely false. Everything in marketing is measurable, from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. People mean that not everything in marketing can be measured because they don’t have the budget and resources to measure what they care about. They can’t measure using the resources available to them, whether time, personnel, hard dollars, or organizational skills. Some organizational constraints prohibit them from measuring effectively, but those constraints are not the same as saying something can’t be measured.

Good morning: The unpredictability at the heart of marketing. Marketers never know for sure how a story is going to end. That’s why so many are open to experimenting with the metaverse. Good morning, Marketers, and never say never. What makes emerging technologies so exciting in martech is that there’s no surefire way to know how the story will end. Will there be disruption, as is the case with D2C retail, or an entire new ecosphere, like what came out of the original App Store? There is an experimental ethos at the heart of marketing and of digital technology that keeps me glued to my seat every day as a journalist. Our MarTech flash survey found that out of over 200 respondents, the marketers who are considering some kind of commercial effort in the metaverse outnumber those who never will, approximately three-to-one. As more brands launch storefronts in VR environments, and we at MarTech ask the hard questions about campaign execution and success, there’s a chance that some of the “nevers” will convert. But for any marketing strategy, there has to be a good reason backed by data and experienced reporting.


Three reasons why you need brand marketing more than ever. The growth in ecommerce creates more, not less, need for brand marketing, in order to replace the mental availability lost through less interaction with physical products.

1. Rational choice is knocking at the door

2. Mental availability isn’t a given

3. There’s more to life than ecommerce


Top B2B Marketing Strategies for SaaS Businesses. You can have the world’s best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat. Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS company, whether for email automation, customer management, or something more. But while a SaaS business can help business owners find customers, how do those who run a SaaS business market to other companies?

On the

12 Irresistible Reasons to Start Video Marketing For Your Business. Video marketing has gotten popular for businesses over the years. However, many small and large businesses still ignore the effectiveness of video marketing. Keep reading to find out twelve reasons why you need to include video marketing in your marketing strategies! Have a read to understand the reasons why you should choose video marketing.


Taking Your Marketing Game To Amazon? 3 Things You Need To Know. In case you haven’t been able to check out the numbers lately, e-commerce is kind of a big deal right now. Clocking an impressive double-digit growth in 2021 alone, e-commerce purchasing is changing shopping habits and converting into record sales numbers. And we can’t talk about e-commerce (and all of its opportunities) without looking over our shoulder and addressing the Amazon-sized giant in the room. Some businesses sneer at the disruptive force with disdain, while others consider the opportunities that may exist within Amazon’s digital walls. Either way, one thing is indisputable—with Amazon accounting for over 40% of e-commerce purchases in the U.S., it cannot be ignored.


Global B2B Influencer Marketing Analysis Report 2022: Market has the Potential to Generate $11.7 Billion in Revenue by the End of 2022 – Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power of social media and content marketing. The publisher recognizes that demographic influence will play an increasingly important role in adoption of B2B influencer marketing. Within the next decade, more of the millennial and gen Z population will enter middle/top level management roles within organizations, and their buying behaviors will drive business decisions and increase investment in B2B influencer marketing strategies.