I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Doxee.com: https://www.doxee.com/blog/video-marketing/video-marketing-in-the-water-utilities-sector/
Video marketing in the water utilities sector. Video marketing in the water utilities? In a complex and strategic sector such as the water sector where the service to be offered concerns an absolutely vital resource, and in a market such as the Italian one which, albeit chaotically, is opening up to new opportunities, digitalization provides the power and flexibility of advanced communication tools.
Mobile Marketing With SlickText. How do you effectively market to people in 2021? There are countless forms of communication at our fingertips at all times, and therein lies the problem, as ads and sales pitches risk becoming so much noise amidst the deluge we experience on the internet and social media. In moving forward, perhaps marketers need to step back to one of the more relatively basic functions of our mobile devices: text messages.
On Hedgeweek.com: https://www.hedgeweek.com/2021/04/21/299036/need-marketing-partners-regulation-increases
Need for marketing partners as regulation increases. Given the increase in regulation and the resulting extenuated due diligence process, fund raising is now taking longer. In this context, the need for third party fund marketing firms is felt more acutely, even by smaller, niche asset managers.
On CmsWire.com: https://www.cmswire.com/digital-marketing/4-tips-to-help-marketers-battle-against-consumers-digital-fatigue/
4 Tips To Help Marketers Battle Against Consumer’s Digital Fatigue. Keeping customers engaged is an ongoing task that never seems to slow down. Finding that happy balance between providing consistent and relevant content without overwhelming your target audience is a challenge that every marketing team goes through at some stage. Nowadays, that challenge has become even greater as consumers have been spending far more time glued to their screens than ever before due to the pandemic.
On Qrsweb.com: https://www.qsrweb.com/resources/the-ultimate-buyers-guide-for-restaurant-text-marketing-platforms/
The Ultimate Buyer’s Guide for Restaurant Text Marketing Platforms. Sometimes we all need a guide, especially when going somewhere we’ve never been and the stakes are high; where the wrong choices could be costly. This could be you, now, if you are looking for the ideal fit between your restaurant brand and a text message marketing platform.
Download the The Ultimate Buyers Guide for Restaurant Text Marketing Platforms by Mobivity to get insider information on things you must know to make the right decision, including all this and more:
- 5 stats that will justify text message marketing as a legit strategy for your brand
- 6 critical fundamentals any text marketing platform and its vendor must provide
- 7 essential text marketing solution features specific to restaurant brands
- 8 reporting capability must-haves of any platform
- Why a platform must be “enterprise-grade” and what that means to your brand
- The most important text marketing platform feature you will need
On Entrepreneur.com: https://www.entrepreneur.com/article/368605
How to Use Science and Data in Marketing. Most entrepreneurs feel like they could get better results from their marketing efforts. If this describes you, you should know that you’re not alone and this is not a new challenge. Things have changed dramatically since then, and we now have the ability to track and test literally every aspect of our marketing to an astonishing level of granularity. Unfortunately, most entrepreneurs don’t do this effectively, and instead rely mainly on instinct for everything from planning to execution to measurement. This is a huge mistake that hurts them financially. Have a read, this is a great article explaing how to optimize data in any marketing effort.
On Marketingdive.com: https://www.marketingdive.com/news/branded-content-influencer-marketing-make-up-biggest-slice-of-digital-ad-b/598835/
Branded content, influencer marketing make up biggest slice of digital ad budgets. Branded content and influencer marketing were a bigger priority for advertisers as they ramped up marketing activity in the second half of 2020, a trend that appears to be continuing in 2021. With marketers’ supply systems under pressure, many focused on upper-funnel activity.