I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
With the pandemic, 9 out of 10 marketeers delay marketing campaigns.
Marketers are putting spending on ice as 69% see demand for their brands’ products and services plummet amid the worsening coronavirus pandemic. The vast majority of marketers (86%) are now delaying or reviewing marketing campaigns, up from 55% just three weeks ago, as the industry reels from the impact of the coronavirus outbreak. Of the 849 UK brand marketers answering the second round of an exclusive survey conducted by Marketing Week and its sister title Econsultancy, 49% say they are delaying campaigns, with 38% reviewing them. Just 14% say campaigns are going ahead as planned.
Young companies must carve out a niche and start growing their audience. A company should have key insights into its target audience before rolling out its marketing strategy. Young startups must do a reality check when it comes to planning their marketing campaign. Have a read at this great article that explains very well the importance of marketing for a start-up.
Your marketing has to change as our target groups have experienced life altering illness, lifestyle mandates and governmental controls. Social distancing has created space in our physical world and in our psyche. There is a correlation between social distancing and a host of physical and psychological illnesses. With that in mind, good marketing is going to go slowly, focus on messaging fundamentals and treat the reader with a soft touch. Here are some guidelines for your marketing now, as of March 2020. Throw out everything from the past. Be aware that all of us are living in uncertain times and each transaction we make has a new meaning.
In a recent U.K. study of more that 750 senior decision makers, Prospex.ai sought to uncover the biggest marketing-related challenges they face. What they found is that most firm leaders believe that there needs to be more investment in sophisticated, technology-backed marketing tracking solutions. However, the key barriers to adoption of new technology appear to be budgetary and cultural. Great article from the top site in marketing and strategy.
Lead generation topmost priority for B2B marketers. According to recent research conducted by FrogIdeas, a huge 42.9 percent of respondents believe that content marketing is effective to establish and drive thought leadership. A nice marketing perspective in India.
Combining two subjects that I really enjoy: AI and marketing. Very powerful article to understand how AI can become a powerful marketing tool to mitigate economic impacts of COVID-19. Over the years there have been numerous discussions on the usefulness of AI as a tool to take technology to another level, and its repercussion on the workforce, as it may be imperative that it causes people to lose their jobs. According to a report by Accenture, AI has the potential to add $957 billion, or 15 percent of India’s current gross value, by 2035. While still debatable, many are now considering the use of AI as a potent means to fight the COVID-19 pandemic spreading like fire.
The world is very collaborative! This exemple shows a great case study on how marketing can help companies struggling today. Digital Marketing Firm Offers Free Services and Toolkit. Segment, an award-winning full-service digital marketing and demand generation agency, today announced a campaign to help support business most impacted by the COVID-19 pandemic.