I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On CMO.com.au https://www.cmo.com.au/brand-post/content/689824/why-partnerships-are-a-valuable-ingredient-in-the-marketing-mix/
Why partnerships are a valuable ingredient in the marketing mix. Partnership is a well-established marketing strategy for increasing reach and conversion, helping brands both expand reach and drive conversion. But as new research shows, the potential of partnership can be enhanced further through investing in latest-generation partnership management platforms. A new report from IDG Research and Partnerize has found strong support for partnership as a marketing strategy. More than half of the marketers surveyed reported that partnership represented a significant portion of their strategy, with 16% stating they relied on partnerships more than any other marketing channel. However, the report also found that overcoming issues encountered in legacy partnership programs could further boost its uptake, especially if marketers were able to address lingering concerns regarding brand integrity and transparency.
On Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/2021/07/15/marketing-your-book-4-essential-questions-for-authors/
Marketing Your Book: 4 Essential Questions For Authors. Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve only started daydreaming about your book, now’s the time to start thinking about marketing. My company has been working with first-time authors and best-selling authors for over 20 years, and we’ve found that there are many great ways to reach readers. To know which strategies and tools are best for you, I invite you to answer these four questions.
https://www.forbes.com/sites/forbescommunicationscouncil/2021/07/15/redefining-marketings-identity-developing-marketing-led-companies-in-tech-driven-industries/
Redefining Marketing’s Identity: Developing Marketing-Led Companies In Tech-Driven Industries. What is your favorite misconception about marketing? Mine is that marketing is a hit to the company’s bottom line: an expensive, ancillary department meant to pump out brochures, social media posts and press releases and make noise at trade shows. After more than 15 years in a largely engineering- and sales-driven industry, I am no longer shocked when I hear people express such views about marketing. That does not mean I agree with or support the idea that marketing is nothing more than a content factory meant to serve “more important” parts of the business, like R&D and sales. Instead of getting frustrated, now I take action. Have a read to this very interesting article which is what most of us have to deal with on a daily basis.
https://www.forbes.com/sites/theyec/2021/07/16/three-key-points-to-consider-when-creating-an-ai-marketing-strategy/
Three Key Points To Consider When Creating An AI Marketing Strategy. Artificial intelligence (AI) is the next big thing in marketing. Why? Consumers are more demanding than ever, and tomorrow they’ll want even more. Manual teams simply can’t keep up with the demands for instant-response chatbots, personalized digital experiences and more. Especially at scale. Automation is the only way. And AI is the answer. In all my project I work with AI algorithms which allows campaigns to be personalized and impactful. Marketing assisted by AI is what we will experience more and more from now on.
On Talkinginfluence.com: https://talkinginfluence.com/2021/07/15/how-influencer-marketing-can-prep-for-the-cookieless-future-now/
How Influencer Marketing Can Prep for the Cookieless Future Now. Google may be delaying its move to block third-party cookies, but that doesn’t mean brands should stop thinking about how a cookieless future will impact them. In fact, this extension should be treated as a time for everyone to more thoroughly build out their strategies, and kick start their collection of first-party data. The first step in doing this, is to take the time to understand what this type of data looks like in influencer marketing.
On Eurekalert.org: https://www.eurekalert.org/pub_releases/2021-07/ama-umd071521.php
Using migration data to fine-tune marketing strategies to rural Indian communities. Researchers from National University of Singapore and Stanford University published a new paper in the Journal of Marketing that investigates how rural consumers in India shift their expenditures towards branded consumption when they migrate to urban areas. The study, forthcoming in the Journal of Marketing, is titled “The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India” and is authored by Vishal Narayan and Shreya Kankanhalli.
On CampaignAsia.com: https://www.campaignasia.com/article/is-b2b-marketing-in-need-of-an-urgent-re-invention/471074
Is B2B marketing in need of an urgent re-invention? B2B companies have relied on rational and sedate, data-driven marketing strategies historically, but as they face up to younger decision makers, we ask if they need to change tack and embrace more creativity in their communication. I strongly believe that B2B marketing needs to change. Have a read through this article and will understand why.