Nicolas Babin disruptive week about Marketing – August 24th, 2020

I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.

On Tapinto.net:
https://www.tapinto.net/towns/yorktown/sections/business-and-finance/articles/new-marketing-campaign-puts-yorktown-on-the-map

July 2020 has proven to be a very interesting time in the US’s history. Although many businesses have been proudly able to open their doors, we have persevered through a unique reopening experience, and this Chamber of Commerce proudly continues to lead from the front. In fact, and just the other day, a momentous occasion was had right out in front of Town Hall, where the current elected officials announced a marketing campaign like none other. The marketing campaign spearheaded by Thompson & Bender is unique in that it seeks to attract people and businesses from the downstate areas to Yorktown. The timing is spectacular because it coincides with another unprecedented event, that of an exodus from more heavily populated downstate areas—especially crowded areas like Manhattan, Queens, Brooklyn and, of course, the Bronx.

On NST.com:
https://www.nst.com.my/lifestyle/sunday-vibes/2020/08/615093/future-proof-teach-yourself-social-media-marketing

We’re still technically under the Recovery Movement Control Order but most businesses are already operating in full swing. However, with consumer sentiment being low, it’s not easy getting customers to buy things or to pay for services. In this tough business environment, it’s important to do social media marketing. It’s one of the most effective ways to get your message across to your target audience. Almost everyone is on social media, whether it’s Facebook, Instagram, LinkedIn or a combination of these and others.

On thefastmode.com:
https://www.thefastmode.com/technology-solutions/17763-vodacom-partners-with-appsflyer-to-enhance-mobile-marketing-analytics

Working with some of the world’s leading brands, including HBO, Nike, NBC Universal, Minecraft, US Bank and Macy’s, AppsFlyer, provides companies and brands with analytics tools to better inform and measure marketing decisions. Vodacom is AppsFlyer’s first significant collaboration with a leading brand in Africa and will see the team help optimise the telecom company’s marketing activity and increase engagement with the telecommunications group’s more than 110 million mobile customers. 

On oneedm.com:
https://oneedm.com/columns/automated/how-to-build-your-brand-with-influencer-marketing/

Influencer Marketing, as its name suggests, is a form of marketing where the celebrity who comes under the banner of a song or audio recording plays a major role in helping promote the brand. However, it is important to understand that there are a few things that you need to consider before jumping into the world of influencer marketing. While it may be the right strategy for your business and its target audience, this form of marketing needs careful planning and implementation if you want your brand or product to reach the right people. This article will provide an overview of influencers and their power in the music industry.

On Forbes.com:
https://www.forbes.com/sites/elenabajic/2020/08/09/stand-out-in-todays-crowded-job-market/#3f5b05641b11

Stand out in todays crowded job market. Unemployment is soaring, companies are folding, and the future of the economy is unclear at best. For senior-level and executive professionals who are looking for a new job, this means that what worked for a month ago simply will not make the cut today. Today’s hiring climate demands not just patience and persistence, but a fundamental shift in job searching strategies. Key among them is ensuring that you don’t just make a good impression, you make a lasting impression. Standing out and sticking in peoples’ memories is going to be more critical, and more difficult than ever before. As an executive, it’s more important than ever to zero-in on your expertise and take a strategic approach to your job search efforts. Here are a few steps that you can take to make sure you present yourself as a candidate that companies need to hire.

On Benzinga.com:
https://www.benzinga.com/pressreleases/20/08/r17000719/tips-americanoize-says-can-maximize-your-digital-marketing

Tips Americanoize Says Can Maximize Your Digital Marketing. How can you launch a brand on the USA market where women don’t know Henna principles and think they are an “old fashion style”? Be culturally conscious. When promoting a product in a country where women use permanent hair coloring, educating them on the value of the product, is, without a doubt, a challenge.

On Techiexpert.com:
https://www.techiexpert.com/how-to-run-an-ethical-marketing-campaign-on-instagram-in-2020/

How To Run An Ethical Marketing Campaign On Instagram In 2020.
Digital marketing is a ball game that is hard to master by itself, but now we seem to be hearing a lot about “ethical” digital marketing campaigns. Is this just another subset of a digital marketing campaign that is picking up traction only now, or is it a product of innovation in the realm of marketing strategies? Read on to find out.