I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Entrepreneur.com: https://www.entrepreneur.com/article/400278
Best Digital-Marketing Spends for 2022. As an entrepreneur, digital marketing is absolutely essential for your business to succeed – especially in the early years and months when so many businesses fail. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who can run around and experiment with the latest fancy marketing idea. Entrepreneurs? We’re different. We run lean and mean organizations. We can’t afford to waste money on ineffective marketing, and we certainly don’t have a lot of extra time. So, when you think about what you’re going to spend on your marketing campaigns, you need to think about both money and time.
On Inc.com: https://www.inc.com/shama-hyder/outsourcing-your-marketing-heres-why-youre-not-alone-and-what-opportunities-you-have-to-gain.html
Outsourcing Your Marketing? Here’s Why You’re Not Alone (and What Opportunities You Have to Gain). The Great Resignation has forced many companies to reshuffle their staff, stretch departments thin, and outsource functions they’ve never had to outsource before. Since the pandemic and The Great Resignation started, my agency has seen our virtual CMO and outsourced marketing engagements grow substantially. Many of our clients have never outsourced their marketing before, or at least not to this degree. But if staffing issues were the only reason behind this growth in outsourcing, we’d see the need shrink as brands found new employees to fill in their gaps.
On Maddyness.com: https://www.maddyness.com/uk/2021/12/16/forms-are-dead-and-conversation-is-king-for-marketers-generating-new-leads/
Forms are dead and conversation is king for marketers generating new leads. Digital disruption has been a blessing for some in the marketing world and a curse for others. The distinction between the two has been how reactive, and willing marketers have been to evolve with the times. Innovation is now an integral part of most businesses’ core framework, and the pandemic has accentuated the need to be forward thinking. Retail conversion rates from April 2020 to April 2021 plummeted, and the nature of living in a pandemic has invalidated in-person events as a guaranteed method of generating leads. Businesses have had to get creative. In a world where data is a new form of currency, innovative thinking is now directed towards digital solutions.
On Martech.org: https://martech.org/good-morning-sustainable-marketing-is-a-thing/
Sustainable marketing is a thing. It’s time to start thinking about the carbon created by digital usage. Is sustainability just a message to your audience, or is it a practice? A short article that makes you think about sustainability in marketing.
On adage.com: https://adage.com/article/podcast-marketers-brief/best-marketers-2021-numbers/2388441
10 KEY STATS FOR THE BEST MARKETERS OF 2021. Breaking down Ad Age’s Marketers of the Year, from digital ad spending trends to naming rights deals. Earlier this week, Ad Age revealed our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. In the latest edition of the “Marketer’s Brief” podcast, we break down why each brand made the cut, and what the selections say about marketing trends in 2021.
On CMSwire.com: https://www.cmswire.com/digital-marketing/top-marketing-skills-and-traits-for-2022/
Top Marketing Skills and Traits for 2022. Companies want marketers with digital skills as evidenced by LinkedIn data on top coveted marketing skills and jobs through the COVID-19 pandemic. Automation, AI and video continues to grow, and that’s reflected in the titles of the top 10 marketing jobs in highest demand. “We continue to navigate The Great Reshuffle, a pandemic-fueled talent migration unlike any other that has caused employees across the globe to reevaluate not just where they work, but why and how they work,” said Penry Price, VP, marketing solutions, for LinkedIn. “The Great Reshuffle is challenging marketers to rethink their strategies, maintain relationships, forge new connections and serve relevant messages to customers in the face of this massive talent migration.”
On globalbankingandfinance.com: https://www.globalbankingandfinance.com/finding-common-ground-its-time-to-align-sales-and-marketing/
Finding common ground: It’s time to align sales and marketing. Sales and marketing are the ultimate revenue-generating power couple of the business world. Despite plenty of similarities and differences, one cannot exist without the other. But let’s face it, when you pull back the veneer, you often find that the gaps and misalignment between sales and marketing teams that are hindering business performance. Both departments have the same goal of driving sales and revenue from new and existing customers, so constant collaboration and keeping in sync should be a daily occurrence. Isn’t it time that sales and marketing teams find their common ground for a higher purpose? A recent SugarCRM survey found more than 1 in 5 (22%) sales and marketing professionals own up to their teams being “not aligned”. Poor communication between teams (29%), teams being incentivized by different goals (26%), and teams not sharing data (21%) are cited as the key factors causing the dichotomy. Have a read to this great article that states something that needs to be considered!