I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Japantimes.com: https://www.japantimes.co.jp/news/2021/01/21/business/tech/marketing-sports-apps-pandemic/
Marketing and sports data apps join fight against pandemic. Devices designed for improving customer marketing and sports performance are now being used in the fight against COVID-19 as companies deploy their technologies to meet new needs during the pandemic. Hitachi-LG Data Storage originally developed its 3D LiDAR People Counter sensor for retail stores to track shoppers’ movements and analyse data in order to improve sales and customer satisfaction.
On Creativeblog.com: https://www.creativebloq.com/features/online-marketing-tips
10 top online marketing tips for creatives. How do you make money online as a creative professional? Here are 10 top online marketing tips to boost your popularity and your income.
On Forbes.com: https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/21/how-to-develop-a-road-map-for-your-marketing-organization/
How To Develop A Road Map For Your Marketing Organization. With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding where their audience is, it should not be at the expense of staying true to the vision for the organization. However, if you’ve neglected to articulate a clear vision and road map for your marketing team, then there is no way to really know if you’re getting off course.
Making The Best Of The Messy World Of Marketing Campaign Measurement. Marketers preparing for a digital world without cookies are confronting many of the same challenges today they faced a few years ago. These challenges include black holes in measurement, data inconveniently lodged in silos, incomplete views of cross platform campaign performance and a sense that the depth of performance insights falls short of what it should be. Have a read at the interview. Very interesting point of view shared in it.
On EU-startups.com: https://www.eu-startups.com/2021/01/5-ways-startup-marketing-has-changed-in-the-past-5-years/
5 ways startup marketing has changed in the past 5 years. Rapid technological development has ‘fast-forwarded’ the way marketing has developed over the past 5 years. In just one year, digital transformation is far ahead where everyone thought it would be before COVID-19. This has forged the need for businesses to quickly and decisively adapt their marketing strategies at the speed of changing technologies, markets, and consumer behaviour. The ‘new normal’ for marketing now includes making constant strategy adjustments to optimise results. Although the list is long, below you’ll find some highlights of the major ways marketing developments are helping startup growth right now.
On Adweek.com: https://www.adweek.com/brand-marketing/more-than-half-of-ceos-arent-convinced-their-marketing-teams-are-driving-results/
More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results. With Covid-19’s hit to event spending, travel and PR, many companies shifted that extra budget over to marketing technology and automation investments. Now, almost a year into the pandemic, most CEOs aren’t convinced their marketing teams are using that extra cash successfully.
Redefining Marketing Success in 2021. After the many changes we all experienced last year, it’s a daunting prospect to predict what might come next in 2021. It may be easier to sum it up as “expect the unexpected,” but this is neither helpful nor encouraging — and, if there’s one thing I think we all might need more of, it’s encouragement. I strongly believe we’re on the cusp of a brighter, better future. We have to work toward this goal with just as much empathy as dedication. A great article reshifting focus of Marketing for 2021.