I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On The Shawnee News Star: https://eu.news-star.com/story/lifestyle/2021/07/13/hay-bales-marketing-hay-horses/7907953002/
Marketing horse hay is just a different business. Ask horse owners what is important when it comes to choosing hay and most will say quality is important, but good quality horse hay can be difficult to define and there are no measures of exactly what it should be. In general, when marketing horse hay, a person is marketing to the horse owner, and the owner has certain vague notions of what makes good horse hay. Several important factors to remember when buying or marketing horse hay include mold or moisture, maturity, cutting/harvest date, smell, color, and storage/bale type. I have been in the marketing business for over 30 years and I had never experienced or thought about marketing for horse hay. This is why I wanted to include this article so that it would open your mind as well.
On Techtarget.com: https://www.techtarget.com/expert-insights-how-to-thrive-in-a-crowded-partner-marketing-ecosystem/
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem. More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so partner marketing teams must continuously adapt. For insight into how partner marketing organizations are evolving within this competitive context, Michael Latchford, VP of Strategic Alliances and Partner Marketing Services, recently spoke with three senior Partner Marketing execs – Francine Anthony (New Relic), Stacey Cole (Five9) and Liz Anthony (ViON). Here are a few takeaways from their conversation.
On Doxee.com: https://www.doxee.com/blog/video-marketing/marketing-automation-solutions-and-personalized-video/
Marketing automation solutions: How to use personalized video to improve communication and lead nurturing. The irresistible rise of video content in the ever-evolving landscape of digital communication is unstoppable. This is borne out by statistics over the past few years from leading trade journals and industry experts, and 2020, the dreaded year of the pandemic, is no exception. Personalized video is making its way to the forefront, carving out a prominent role in the most successful marketing strategies. It can be seamlessly integrated into lead management projects and contribute substantially to the success of lead nurturing efforts. Personalized video, automatically inserted into marketing automation solutions and workflows, is probably the most flexible and powerful tool through which to build the customer experience that today’s consumer – elusive, demanding, disenchanted – expects.
On Multihousingnews.com: https://www.multihousingnews.com/post/why-change-makes-sense-in-marketing/
Why Change Is Vital to Marketing. In the latest episode of Multifamily’s Top Marketers, industry veteran Tamela Coval urges multifamily marketers to keep adjusting to an ever-changing landscape. Tamela Coval, a long-time veteran of the multifamily industry, joins Multi-Housing News Senior Associate Editor Jeff Hamann on the latest episode of Multifamily’s Top Marketers to highlight the necessity of change management in the sector, particularly as a result of the challenges during the past year. Coval brings a 40-year track record that stretches across the multifamily spectrum, including deep experience in marketing, training, sales and asset management. She regularly collaborates with major industry bodies, including the National Multifamily Housing Council and the National Apartment Association, with much of her work focusing on creating space for disruption and innovation to improve performance and overcome challenges, much like the industry has faced since early last year. Her message? It’s not purely about your digital presence, but also in how authentic that presence is. “The companies that are winning … take that marketing digital message not just to the marketing department but also down to the leasing agent level, to a housekeeper, to a service technician,” she notes. Some great insight from a great marketing pro. I am very impressed with her background and the information she shares. I agree entirely, change is vital to Marketing.
On RAPS.org: https://www.raps.org/news-and-articles/news-articles/2021/7/successful-preparation-strategies-for-marketing-ap
Successful preparation strategies for marketing applications. My experience over the past decade managing the timelines of the marketing application preparation process has taught me two main lessons. First, no two marketing applications (NDA, BLA, NDS, MAA, etc.) projects are the same. Second, all marketing application projects can benefit from the same set of three guiding principles. Before you begin your next marketing application project, consider carefully whether you have covered these three critical bases for a successful, punctual, and high-quality regulatory marketing application. Again, I like this article for the many great insights shared.
On CMO.com: https://www.cmo.com.au/article/689788/cmo-profile-bringing-data-driven-marketing-farming/
CMO profile: Bringing data-driven marketing to farming. Blending one-to-one engagement with data insights for customer growth. Livestock farm management platform, AgriWebb, has gone from startup seven years ago to having 15 million head of livestock under management across more than 30 million hectares in Australia alone. That’s not including the farmers using its platform in the UK, South Africa and, soon, the US, where it has just opened an office in Denver, Colorado. David Fraser joined the firm as head of marketing five months ago. Coming from a farming family, he already knew something of marketing to an audience that has historically not been tech-savvy. “There are people who are very old school, like my old man, who would say ‘Nah, I just use my old notebook’,“ he tells CMO. “And there are some who are really tech-savvy who totally get it.” Going out to meet farmers has been one way AgriWebb’s marketing has targeted new customers. Pre-Covid, more than five sales people were constantly on the road, and pubs and country events such as field days were part of the marketing and sales artillery.
On Skyword.com: https://www.skyword.com/contentstandard/choosing-a-content-marketing-partner-9-factors-to-consider/
Choosing a Content Marketing Partner: 9 Factors to Consider. Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. No two content marketing partners are alike. Each offers a unique set of product and service packages, industry specialties, and track records. As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. Collaboration with content marketing partners works best when it’s flexible enough to adjust to brand-specific marketing needs. However, nearly every successful brand-content partner relationship can benefit from a trip back to the fundamentals. In no particular order, here are some of the most key factors to consider as you evaluate partners. Have a read, you will learn great insight on best optimizing content marketing and finding the right partner.