Nicolas Babin disruptive week about marketing – June 22nd 2020

I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.


Bluecore raises $50M for its first-party, AI-based marketing automation tools. As more online brands look for ways to move beyond third-party cookies as a way of gaining more direct insights about their users and customers, a startup that has developed a platform to help them has raised a big round of funding. Bluecore, a marketing technology firm that uses data gained from direct marketing like email, social media, site activity and combines that with machine learning to make better predictions about who might want to buy what among its customers, is today announcing that it has raised $50 million.

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Marketing operations leaders may not be the ones tasked with executing digital marketing initiatives, but nonetheless, they’ll have an essential role to play in helping organisations migrate to the new digital normal.


There’s been a lot of debate recently as to whether it’s counter-intuitive to boost marketing spend in the current climate. In this article, we break down the clear points of evidence showing those brands which do invest wisely, actually increase their market share, and come out ahead of those who contract spending.


While some brands focus solely on digital marketing, the most successful businesses realize the importance of diversifying their marketing activity through a combination of digital and traditional marketing strategies. Offline marketing, often seen as traditional marketing, remains highly effective in terms of lift, especially in combination with digital channels. With the potential to increase brand awareness, facilitate customer acquisition, and garner customer loyalty, businesses across every industry should incorporate offline activity into their marketing strategies.

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On this episode of The Playbook, Anheuser Busch Vice President of US Value Brands Daniel Blake shares his insight on:

  • The new Value Brands initiatives and how the company’s supporting others during today’s uncertain times [2:21].
  • The importance of a company culture that empowers people to stick to their values [5:58].
  • How his team works to offer consistent messaging that creates lifelong fans and consumers [9:17].
  • Why he approaches every interaction in business as an opportunity and a lesson [17:38].

A great podcast to listen to.


The coronavirus crisis is marketing’s ultimate A/B test.


14 Tips For Personalizing Marketing Campaigns On A Budget. Again a good article from Forbes with some excellent tips.