I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On CMO.com: https://www.cmo.com.au/article/689190/cmo-interview-how-adobe-apac-marketing-vp-led-his-way-through-crisis/
CMO interview: How Adobe’s APAC marketing VP led his way through the crisis. We talk to Adobe VP marketing APAC, Duncan Egan, about stepping into a new role at the onset of the crisis, what leadership approach he took, and why CMO-CIO alignment is so key to marketers gaining commercial success.
On Searchenginejournal.com: https://www.searchenginejournal.com/conductor-organic-marketing-maturity-quiz/409840/
Benchmark Your SEO Program with Conductor’s Organic Marketing Maturity Quiz. Take this quiz to discover where your organization’s SEO program stands today and unlock new tactics to accelerate growth.
On Hoteliermiddleeast.com: https://www.hoteliermiddleeast.com/suppliers/marketing-tech-company-to-drive-abu-dhabi-hotel-bookings
Marketing tech company to drive Abu Dhabi hotel bookings. Digital marketing solutions company Sojern has extended its partnership with the Department of culture and tourism – Abu Dhabi. It means the company will work with more destination marketing organisations to drive traveller demand to the emirate. Sojern provides a range of digital display and social media advertising campaigns. So far, these digital strategies have reached three million people and increased Abu Dhabi hotel bookings.
On Stuff.co.nz: https://www.stuff.co.nz/business/opinion-analysis/300337801/four-ways-to-incorporate-linkedin-into-your-marketing-strategy
Four ways to incorporate LinkedIn into your marketing strategy. A lot of businesses are looking for helpful ways to use LinkedIn in their marketing. The author contacted social media marketing expert Spencer X Smith and asked if he could share some of his most effective LinkedIn marketing tips. Spencer X Smith teaches white-collar professionals like lawyers, accountants and bankers how to use social media for business development. Smith is also the co-author of an excellent marketing book called ROTOMA: The ROI of Social Media Top of Mind. The key to using LinkedIn for business, he says, is to set clear intentions, follow a strategy, and stick to strict time limits. Some great tips if you want to optimize your activity on LinkedIn.
On Influencive.com: https://www.influencive.com/outsource-your-dentists-social-media-marketing/
Outsource your dentist’s social media marketing. Here’s why outsourcing your dentistry’s social media may be a good idea. The world is quickly becoming digitalized in all aspects of life. Gone are the days when social media was just for entertainment. Nowadays, even those in the medical field have found social media as a resourceful tool in curating strong relationships with clients and driving leads. A study done by Prosites mentions, “Specifically, when we examined the busier practices as well as those with higher income, we found both groups to be among the most active marketers and communicators.”
On Econsultancy.com: https://econsultancy.com/salesforce-and-cytiva-weigh-in-on-marketings-digital-skills-gap/
Salesforce and Cytiva weigh in on marketing’s digital skills gap. As the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. This has created a digital skills gap within marketing, and as automation and digitization in the sector grows, there are fears that this gap could widen even further.
Meme culture: Inside the growth of influencer marketing and its fan base. Today, memes are a very popular genre of creative expressions being extensively adopted for advertising and marketing products, social messages, or even for celebrity image building. The word “meme” is now extensively used in marketing and owing to its increasing popularity, “a meme culture” has now become a catchall for easily copied but humorous and entertaining online content. If you go deep into understanding why the meme culture grew at such a rapid pace, it was the uniqueness of capturing an expression or culture unit that is passed around on social media or in groups. Today, memes are a very popular genre of creative expressions being extensively adopted for advertising and marketing products, social messages, or even for celebrity image building. Memes have a separate built-in audience and fan base, which helps in making the content go viral and gain popularity within a matter of a few hours.