I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks. Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Diginomica.com: https://diginomica.com/interactive-and-visual-content-key-improving-product-marketing-heres-why
Interactive and visual content is key to improving product marketing – here’s why. The need for easy-to-access and consume product content is critical as customers spend a lot more time researching and learning about products long before interacting with a salesperson. And it’s equally essential for salespeople to be able to offer customers this type of content. But despite these well-known truths, product marketing still seems to struggle for recognition and influence. Instead, it’s hidden in the background producing one-page data sheets and dry customer stories.
On Searchenginejournal.com: https://www.searchenginejournal.com/social-for-local/438162/
Social Media Marketing Is Essential For Local Businesses. Here’s Why. Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall U.S. population is around 334 million, and you can derive that virtually two in three U.S. citizens are actively using Facebook. This social media platform and others like it can help you substantially grow your local business… if you do it right. So how exactly can your business and specifically its local search presence benefit from being present on social media channels?
On b2bmarketing.net: https://www.b2bmarketing.net/en-gb/resources/blog/b2b-vs-b2c-marketing-classic-differences-and-similarities-matter-will-new-b2b-0
B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? B2B and B2C marketing have grown in parallel over many years, B2B especially advancing in sophistication and appreciation for the benefits and values that top-notch marketing, branding and communications can deliver. No surprise, the key areas of classic similarities between B2B and B2C marketing, in my view, now derive from their adhering to the same principles and “best practices” of these disciplines.
On Forbes.com: https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/22/how-marketing-for-web-30-will-evolve-in-2022/
How Marketing For Web 3.0 Will Evolve In 2022. Technology remains an ever-evolving part of our society that both complicates and simplifies our lives. Part of that technology—the World Wide Web—has evolved from Web 1.0 in the 1990s to its current iteration, Web 2.0. In today’s digital-first world, consumers continue to demand control over data and privacy, as well as decentralization, openness and greater user utility. The dawn of Web 3.0 has already begun to encapsulate these core concepts with the growing prominence of NFTs, cryptocurrency, the metaverse and other decentralized technology—and marketers need to know how to talk about these topics effectively.
On thedrum.com: https://www.thedrum.com/opinion/2022/02/22/twinning-the-metaverse-and-the-future-marketing
Twinning in the metaverse and the future of marketing. We are going to be spending a lot more time in the virtual world than we are in the real world, says George Kovoor, group creative director at Ogilvy India. He offers a wake-up call for marketers to look for their consumer cohort in a different place. Welcome to the Metaverse. A fantastic new twin universe that looks and feels surprisingly real except that it resides in the insides of your laptop, PC or mobile device. Where, with a few deft touches of your keyboard, you come face to face with someone that looks vaguely familiar. Say hello to your digital twin.
On Marketingweek.com: https://www.marketingweek.com/strategy-programmatic-transparency/
Marketing trade bodies reveal strategy to achieve programmatic transparency. The launch of a new toolkit marks a “significant step forward” for brands, following the stark findings of the Programmatic Supply Chain Transparency Study in May 2020. The marketing industry’s Cross Industry Programmatic Taskforce has unveiled the first stage in its strategy to address the lack of transparency in the programmatic advertising supply chain. Branded “great news for advertisers”, the launch marks a “significant step forward” following the stark findings of the ISBA Programmatic Supply Chain Transparency Study in May 2020. The study identified a “big hole in the value chain”, as it discovered half of the money brands spend on online publishers is lost in the supply chain and a 15% “unknown delta” cannot be attributed at all.
On CMSwire.com: https://www.cmswire.com/digital-marketing/is-too-much-data-hurting-your-marketing-strategy-heres-what-experts-say/
Is Too Much Data Hurting Your Marketing Strategy? Here’s What Experts Say. Chief marketing officers (CMOs) have more data than ever before at their fingertips. From digital to lead generation metrics, they must dedicate resources to data collection, analysis and, of course, the consequent actions. CMOS often battle through data issues — having too much, too little or not trusting the information they have — and it’s ratcheting up the pressure to deliver results, often leading to errors. One of the top data challenges for CMOs as they move into 2022 is figuring out which metrics matter. Tons of metrics are available, including social media shares, web hits, heat mapping, content click rates, MQL counts, lead conversion rates and more.