I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
Put your customers at the heart of your data strategy. Many companies continue to develop and implement data strategies, trying to align their data insights with how their customers buy, in order to deliver relevant communications in a timely fashion. However, obstacles arise at every turn when businesses fail to put their customers at the heart of their data strategies. Customer data platforms (CDPs) promise to solve data strategy problems, unifying data in a single place, providing a complete picture of how customers and prospects buy. Unfortunately, CDPs consistently fail marketers in delivering on this lofty promise. Why is that case and what can be done to make it better.
The internet is incredibly competitive for businesses. To stand out, you need a great marketing strategy and compelling, engaging branding and design. For many small businesses, hiring a growth marketer and a graphic designer can be an expense that’s just a little too steep to make. So, why not do it yourself? Have read and answer the question…
The best experiential marketing campaign breaks through the messaging clutter and compels a prospect or customer to stop, read (or listen), and engage with the brand, business, product, or service. Experiences – whether online or in real life – can be way more memorable than two-dimensional communications.
Top 9 hotel marketing tips to increase online presence in 2020. We all understand how technology has advanced at an astonishing rate over the past decade, and a lot of the devices and systems we thought of as cutting edge ten years ago are already obsolete. A perfect illustration of that is the technologies and methods used for modern marketing online. Have a read and apply these tips to make it work for you.
5 ideas for successful real estate video marketing. In a market that needs photos and videos to ensure clients experience before visiting the property, these tips are essential to ensure engagement and desire to visit.
2020 local marketing trends. Marketing is a game of attention. As new platforms, devices, tools and techniques come and go, the attention will continue to shift. As we enter this new decade, there is one critical concept I want you to keep in mind as you grow your business: Marketing is the single most important function in business and quite frankly is no joke.
15 lessons on big game marketing from the field. A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game (Super Bowl) missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get the most from brand interactions.