I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Multihousingnews.com: https://www.multihousingnews.com/post/how-to-make-the-most-of-photos-videos-in-multifamily-marketing/
How to Make the Most of Photos, Videos in Multifamily Marketing. Necessary, essential, critical—these are the words multifamily property owners and managers use when asked how important visuals are to their digital marketing strategies.
On Techcrunch.com: https://techcrunch.com/2021/05/13/even-startups-on-tight-budgets-can-maximize-their-marketing-impact/
Even startups on tight budgets can maximize their marketing impact. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that many startups strapped for time and money find defining and executing a sustainable marketing campaign a daunting prospect. The sheer number of options makes it difficult to determine an effective approach, and my view is that this complexity often obscures the obvious answer: A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content. Leveraging this material with best practice techniques enables any startup, no matter how limited its budget, to run an effective marketing campaign.
On Business standard.com: https://www.business-standard.com/article/companies/ongc-agrees-to-remove-marketing-margin-but-refuses-to-lower-gas-price-121051300586_1.html
ONGC agrees to remove marketing margin, but refuses to lower gas price. Potential bidders however opposed the levy of the marketing margin as well as the “high” floor price. Some short term minded decision… in my humble opinion!
On aero-mag.com: https://www.aero-mag.com/marketing-in-manufacturing/
Marketing in manufacturing. Dominic Walters, an expert in developing integrated marketing communications strategies which enhance every aspect of organizational strategy looks at how marketing in manufacturing can become the ‘force multiplier’ for your business. What is marketing communications and what can it do for your business? When done well, marketing communications is one of the core organizational pillars delivering powerful outcomes that underpin business strategies.
On Business2community.com: https://www.business2community.com/content-marketing/how-to-increase-the-impact-of-your-product-launch-with-content-marketing-02405108
How to Increase the Impact of Your Product Launch with Content Marketing. Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points. A great article with some concrete examples and some good results.
The Best B2B Content Marketing Tactics You’re Probably Not Using. Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy from you are different. The way you promote your content can make a difference in your audience’s behavior. Nonetheless, B2B content marketing does have one major thing in common with B2C. Whether you’re speaking to your average Joe who wants a new car or an SMB, it all depends if you can create engaging content. The fundamentals of creating this “unscratchable itch” are still the same for either B2B or B2C content marketing.
On Siliconrepublic.com: https://www.siliconrepublic.com/enterprise/third-party-cookies-marketing
How marketers can respond to the death of third-party cookies. Core Marketing’s Conor Murphy talks about the demise of third-party cookies and how online marketers can respond. Forty-six minutes into the final of the 2011 Rugby World Cup, Stephen Donald kicked the winning score. New Zealand held off a resurgent France to claim their first Webb Ellis trophy in 24 years. Despite being the fourth choice out-half, a series of injuries to other players saw Donald called up to the squad, and he played a key role in a tense match(…) With a similar approach to performance marketing, organizations can achieve sustained growth, despite external factors. Performance marketing faces many unknowns at present, none more so than the impending death of third-party cookies next year. But, with an inward focus and in controlling what you can control, organizations can lay solid foundations for growth. Here are three critical areas to focus on.