I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
DesignRush identified the top agencies that help brands create digital marketing strategies that engage audiences and grow lead generation.
A new report looks at how technology and consumer behaviour will change over the coming decade and what it means for marketing. Great article for digital marketers and all traditional marketers who are curious about the marketing trends.
The future will never be the same again. Especially for the education industry that has been completely disrupted by the current pandemic and lockdowns. It is facing an immediate challenge to education marketing and product delivery. In recent years as competition intensified, the education industry did evolve a little, but marketing planning efforts and product development initiatives have remained limited. Have a read to understand why.
Time to throw out the marketing rule book. What worked yesterday is not going to work tomorrow. As India is about to take its first tentative steps to lift lockdown, this is going to be an acid test for companies, especially start-ups. The forecasts are that consumer behaviour would be completely different, many will restrict their shopping, and people will show changed buying preferences for products and services. Indeed very challenging time ahead but exciting!
It is time for influencer marketing to reinvent themselves. The COVID-19 crisis has not only brought the physical act of traveling to a halt – but it’s also stopped travel brands from distributing marketing dollars in the same ways they did prior to the pandemic. One such channel feeling the effects is influencer marketing, in which many travel brands have decided to pull or delay campaigns – as a cost-cutting measure as well as due to the lack of travel – until movement picks back up.
How TikTok is connecting marketers to video. Social app is transcending its youth reach and becoming a marketing powerhouse. This is fascinating how this entertainement platform founded in 2016 has increased its reach and has become a great marketing tool. Have a read!
7 Marketing Tips For Selling Your Book Online. When it comes to writing a book, most people don’t realize that writing it is actually the easier part. We all have zest for whatever it is that we’re passionate about, and have a lot to say on our topic of interest. But then what? Have a read to discover…