I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/2021/10/26/3-steps-all-marketers-must-take-to-be-successful-in-digital-marketing/
3 Steps All Marketers Must Take To Be Successful In Digital Marketing. As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all. When we meet with clients to discuss their marketing strategy, the most-asked question we get is: “How does digital marketing work?” Businesses often know the results they are looking to achieve and which platforms they are trying to break into but lack insight into how to go about doing that. Successfully getting started in digital marketing can be broken down into three simple steps that can help a business stand out and compete with giants in the field.
On Marketingmag.com: https://www.marketingmag.com.au/hubs-c/smarter-ways-to-align-marketing-with-sales/
Smarter ways to align marketing with sales. There’s often a misconception in the B2B space that marketing is secondary to sales. In reality, the two need to work hand in hand in order to fire up the lead gen engine. Azadeh Williams takes a look at ways in which sales and marketing can work together better to generate real, tangible results.
On Diginomica.com: https://diginomica.com/assessing-state-marketing-maturity
Assessing the state of marketing maturity. t’s safe to say that the last eighteen months have forced many companies to take a long hard look at how they do business. And while no area of the company has been immune to the changes the pandemic has sped up, marketing has had a particularly challenging time. A new study by Integrate and Heinz Marketing – The State of Marketing Maturity: The Future of Marketing – sheds some light on where CMOs are struggling and what they need to do to succeed in a buyer-driven world.
How to move to a first-party marketing strategy. It’s time for marketers to consider moving away from third-party data strategies. Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.” Overreliance on third-party data and a lack of transparency decrease consumer trust in brands, part of the reason this shift is needed. Brands need to deliver personalized experiences based on the data their audience consents to share.
On Adage.com: https://adage.com/article/marketing-news-strategy/nielsen-rates-college-sports-teams-marketing-potential/2375886
Nielsen begins rating college sports teams in marketing potential. The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL’ rules. College basketball coaches — who obsess about on-court rankings — have another score to worry about. But this one concerns activities away from the arena. Nielsen today unveiled the Nielsen Impact Score, or NIS, which is meant to gauge the marketing value of university athletic programs for individual players.
Rakuten advertising rolls out new affiliate marketing program. Accelerate lets advertisers pay only for performance. Rakuten Advertising is introducing a new affiliate marketing program as more brands are leaning on performance-based marketing amid the demise of the third-party cookie.
On AGweb.com: https://www.agweb.com/markets/market-analysis/chip-flory-your-guide-goal-based-marketing
Chip Flory: Your Guide to Goal-Based Marketing.
The concept of “goal-based marketing” is easy to understand. The strategy links the sale of crops or livestock to a goal for your business. It could be buying equipment, paying off debt, herd expansion, — even retirement. It’s a strategy to employ at a time when markets are offering opportunities to book profits. (In break-even years, avoiding a loss might be all the goal you need). It’s the lack of execution that can turn a goal-based marketing strategy into another delayed equipment upgrade. Most often, the error is made early in the process rather than when it’s time to make sales.