I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On TimesofIndia.com: https://timesofindia.indiatimes.com/blogs/marketing-swan/neuromarketing-a-tool-for-marketing-success/
Neuromarketing is a useful tool for marketing and helps in comprehension of the subconscious mind of customers. Marketing research also facilitates learning about customers’ subconscious minds, requiring lots of human energy and expertise. Neuromarketing’s expenses are a challenge as it is costly, but the advantages in time-saving and productive results make it a great choice by the marketers. Companies like Pepsico and Daimler have been aggressively using Neuromarketing for the last few years. The online advertisers indicate the user’s response to their marketing strategies by physiological reactions like skin responses and eye movement. Many social media marketers take into consideration human psychology to promote a brand in social media.
On Business2community.com: https://www.business2community.com/marketing/why-you-need-a-head-of-marketing-who-understands-volumetric-videos-02358288
Why You Need a Head of Marketing Who Understands Volumetric Videos. Looking into the future of business development, new technology in marketing plays a vital role that is inevitable for companies to ignore. As the head of marketing executive search, we have seen these new applications give companies the ability to interpret different kinds of data to keep themselves competitive and relevant. However, how you implement these insights into the marketing strategy will determine how successful your brand will become. The reality is the online world is quickly developing and consumers are demanding better virtual interactions. Therefore, according to Forbes, volumetric videos are a new tool CMOs need in their toolkit.
On Businessinsider.fr: https://www.businessinsider.fr/us/ways-to-get-new-clients-without-paying-for-marketing-advertising-2020-10
6 steps I followed to get hundreds of new clients — without spending a dime on advertising or marketing. Jen Glantz became her own PR person to save money, and steadily grew her clientele through social media, personal branding, and networking.
On Forbes.com: https://www.forbes.com/sites/matzucker/2020/11/01/ecommerce-marketing-preparing-for-the-new-wave-of-customers/?sh=4c716062a591
Ecommerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.
On Brikfanatics.com: https://www.brickfanatics.com/lego-chief-marketing-officer-julia-goldin-says-education-isnt-enough/
The Lego Group’s Chief Marketing Officer says “education is not going to be enough” for kids of the future. Speaking at the ANA Masters of Marketing conference earlier this month, Julia Goldin warned that children “need to be prepared in a different way”. She cited the World Economic Forum’s statistic that 65% of kids currently entering primary education will eventually take jobs that don’t exist right now.
On Business2community.com: https://www.business2community.com/customer-experience/10-best-practices-to-utilize-chat-tools-for-effective-marketing-02356398
Since most customers today are looking to connect with brands in real-time, live chat tools have tremendous potential to improve customer experience. And happy customers mean increased sales! Moreover, Live Chats tools can help you bring customers onboard by giving them a visual context and can help with boosting revenue. All in all, chat tools can do wonders for your marketing and sales strategy if used effectively. Have a read about ten best practices to utilize chat tools for effective marketing.
On Inman.com: https://www.inman.com/2020/10/30/inman-handbook-on-luxury-marketing/
Inman Handbook on luxury marketing. What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level? Have a read, quite an interesting angle on marketing.