I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and in what form you can find it in today’s life. I will also comment on the articles.
On demandgenreport.com: https://www.demandgenreport.com/features/demanding-views/a-new-approach-to-marketing
A New Approach To Marketing. Some work needs to be done.
Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and other established best practices are being updated for a whole new set of challenges. Being resourceful, adaptable and agile is the key to thriving and finding relevance. However, in a recent Gartner CMO study, only 52% of CMOs believed that their teams could make this shift successfully.
On Globenewswire.com: https://www.globenewswire.com/news-release/2020/09/18/2096011/0/en/Jakob-Hager-On-How-To-Reduce-Market-Cost-For-Small-Businesses.html
Jakob Hager On How To Reduce Market Cost For Small Businesses.
Jakob Hager is a digital marketing expert who has inaugurated an online education program for Campaign Management targeted to teach smarter commerce to small businesses. Through this program, Haver aspires to teach how it is possible for small businesses and individuals to run a digital marketing campaign at a lower cost.
On Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/2020/09/18/marketing-and-sales-alignment-getting-along-to-get-ahead/
Marketing And Sales Alignment: Getting Along To Get Ahead.
In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Who’s watching our videos? Those numbers are important, but ultimately, we’re trying to help our organization thrive by delivering quality leads to sales.
On hoteliermiddleeast.com: https://www.hoteliermiddleeast.com/people/119386-interview-how-to-do-hospitality-marketing-during-a-pandemic
Nadege Noblet, the founder and managing director of Nanou Destination and Hotel Marketing is one such example of the new breed of marketers. This is a key issue, but luckily technical solutions exist.
On the hour.com: https://www.thehour.com/business/article/6-Skill-Sets-Every-B2B-Marketing-Team-Should-Have-15574850.php
6 Skill Sets Every B2B Marketing Team Should Have On Its Roster. In order to execute an ABM campaign in 2020, you need a team filled with B2B experts-from forward-thinking copywriters to behind-the-scenes gurus.
On blogthomasnet.com: https://blog.thomasnet.com/how-to-measure-b2b-marketing-success-for-manufacturers
Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their efforts. But marketing effectiveness can affect business outcomes like revenue growth and customer retention — so with so many variables and items to test, how can industrial marketers measure the success of their marketing campaigns?
On financialexpress.com: https://www.financialexpress.com/brandwagon/how-social-media-marketing-and-influencer-marketing-are-slowly-taking-over-the-marketing-space/2087592/
Is this the right strategy? How social media marketing and influencer marketing are slowly taking over the marketing space. According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing.