I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Marketing and some concrete examples. I will also comment on the articles.
On Forbes.com:
https://www.forbes.com/sites/paultalbot/2019/08/17/john-sculley-shares-a-few-marketing-insights/#5b2d32d64083
Some great tips from one very successful entrepreneur and CEO. All about marketing strategy and the changes over the years. Very interesting read from someone still at the forefront of marketing.
https://www.forbes.com/sites/forbesagencycouncil/2019/08/16/three-likely-reasons-why-your-last-marketing-campaign-bit-the-dust/#3ddff3b537f6
If you consider that true successful marketing campaign is about delivering the right message at the right time to the right people, then have a read as this article explains what you will need to focus on to build a great marketing plan.
https://www.forbes.com/sites/forbescommunicationscouncil/2019/08/15/all-marketing-is-content-marketing/#6c9b42d87cd3
Thinking about marketing strategy? Think content. This article will explain how and will reassure you on what to implement.
On Netimperative:
http://www.netimperative.com/2019/08/in-house-marketing-the-need-for-speed/
Marketing is about personalized experience. How can a message be delivered in the right format to the the right prospect or customer? This needs to implement a strong data policy to make sure your campaign is well built. In this article you will be able to understand how speed and agility are key to deliver your marketing strategy to your targets,
On Yahoo finance: https://tinyurl.com/yyta8dl7
This is a great blog for marketing specialists. If your challenge is to market a new product you should have a read and share your experience.
On restaurantdive.com:
https://www.restaurantdive.com/news/restaurants-rethink-marketing-but-facebook-remains-king/560950/
See how restaurant owners need to rethink their marketing on and offline. A restaurant business is like all businesses. You need to market your brand and position your products (signature dishes for example). This article gives great insight as well as market data.
On Searchengine journal:
https://www.searchenginejournal.com/marketing-ai-key-takeaways/318367/
Combining AI and marketing is a smart idea. AI is about human augmented and therefore will ensure you get what you expect from a brand based on your experience and data that have been analyzed. AI will simply your life (will optimize your experience). Marketing will be there as well as this is key to any marketing strategy.