Nicolas Babin disruptive week – November 25th 2019

I am regularly asked to summarize my many posts. I thought it would be a good idea to publish on this blog, every Monday, some of the most relevant articles that I have already shared with you on my social networks.
Today I will share some of the most relevant articles about Gamification and in what form you can find it in today’s life. I will also comment on the articles.

On marketsgazette24.com:
https://marketsgazette24.com/2019/11/24/education-gamification-market-swot-analysis-key-business-strategies-bunchball-classcraft-studios-inc-gogo-labs/

A good market survey of the Gamification industry, actors and strategy.

On customerthink.com:
https://customerthink.com/8-ways-gamification-ux-can-help-you-boost-your-user-engagement/

I really like this site as it really puts customers and engagement at the center of everything. In this article, they talk about game play elements that can be used to inject fun elements into applications and systems that might otherwise lack immediacy or relevance for users. Furthermore, it can be incentivized to achieve goals.
Gamification works as it triggers real, powerful human emotions. It can pose challenges that users enjoy and also motivate them.


https://customerthink.com/how-gamification-increase-use-of-healthcare-apps/

In healthcare you need patient engagement to ensure your app is well used constantly. Gamification brings in the attributes like rewards, challenges, enhancing the performance in all levels and helping patients to track their progress quite convincingly. With the help of it, the patients are also getting a lot of engaging tasks which helps them to remain motivated which can get all their disorders treated. One example of the use of gamification in healthcare is through the app www.diabilive.com where colors, UX and design have followed all the gamification rules.

On Forbes.com:
https://www.forbes.com/sites/forbestechcouncil/2019/11/12/15-innovative-ways-businesses-can-leverage-gamification/#1c6cd3c91836

15 members of Forbes Technology Council detail the most innovative uses they’ve seen companies make of gamification, as well as strategies that have worked for them. This is a great article giving real live examples of gamification use and results you can get.

On The financial brand:
https://thefinancialbrand.com/90150/gamification-savings-thrift-account-prize-based/

All business activities can benefit from gamification. In this article have a read about how big banks and small institutions can use the power of games to ensure their customer’s engagement.

On securityboulevard.com:
https://securityboulevard.com/2019/11/how-gamification-can-improve-enterprise-cybersecurity-posture/

Chief information security officers (CISOs) and corporate security teams are tasked with defending their organization and its assets that contain data that is highly confidential and extremely sensitive. Gamification is an approach that is most effective when implemented with a platform that enables CISOs and enterprise security teams to operationalize gamification with automation and self-learning algorithms. Have a read this is truly a disruptive approach.

On ozy.com:
https://www.ozy.com/the-new-and-the-next/listen-to-the-latest-episode-of-the-future-of-x-on-workplace-gamification/244232/

This is the true nature of gamification. Because nothing teaches
you how to fail, and fail better, than a game. A great episode of the future of X.