The ever-expanding E-Commerce industry can no longer be ignored. With the potential to reach billions of customers across the globe, companies who have not already […]
read moreThe evolution of marketing from mass to personalized
According to Wikipedia, the practice of marketing has been known for millennia but the term “marketing” used to describe commercial activities buying and selling products […]
read moreThe evolution and convergence of data and the use of gamification to get great data quality
When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to know better […]
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