TagCommander and Webtrends announce strategic partnership

Both solutions are now fully integrated and compatible to provide faster tag deployment and deeper insight thanks to powerful Webtrends analytics.
Tag Commander, the European leader in tag management solutions, and Webtrends, the global leader in digital intelligence, announced a strategic global partnership to empower clients with the combined expertise in tag management and digital analytics. The partnership provides clients with significant time savings and therefore quicker ROI and around the deployment of Webtrends Analytics tags.  Tagging complex environments can take weeks if not months and the partnership allows  adding and editing tags faster and effectively.
The partnership provides Webtrends customers with the option to use Tag Commander to increase performance and agility when implementing their Webtrends analytics tool.  Tag Commander’s clients will benefit from Webtrends solutions and will  gain insight into online campaigns and customer behaviour using one tag, one interface and one solution. Tag Commander is known to have a flexible, powerful and business user oriented interface to manage complex websites and mobile applications.
“We have been working with Webtrends for several years now; Tag Commander has added strategic agility to our business, in a highly competitive market such as the travel industry. This agility enables our team to be more innovative and further optimize our marketing activities. Thanks to the Tag Commander and Webtrends integration, we have been able to optimize our Analytics deployment, which is the key to guarantee data integrity and accuracy,” says Luc Behar, Director Web Analytics – E-Commerce, Air France.
Michael Froment, President  Tag Commander states, It is an honour for us to announce this partnership with Webtrends. The early results of our collaboration have exceeded our client’s expectations. The combined offering has been proven to be powerful and makes tag management fast and efficient.”
Loic Especel, Territory Manager France, adds, “Our partnership with Tag Commander is very important for our clients, the combined solution offers two leaders’ expertise  providing a powerful solution. Tag Commander is an independent vendor and shares our common values and commitment to clients.”
“Our partnership with Tag Commander helps strengthen our offering with customers seeking effective tag management with analytics across the whole European region”, says
Tracie Caroopen, Sales Director, Southern EMEA.

About Tag Commander
Tag Commander is a European based company whose headquarter is located in Paris. Tag Commander’s SaaS solutions enable e-commerce and online teams to manage and work on digital marketing solutions thanks to efficient and optimized tagging, as well as giving the visibility needed to manage online marketing campaigns and therefore, reach their objectives more quickly.
Thanks to tag management optimisation, Tag Commander’s solutions increase the responsiveness in deployment, accelerates the loading time of pages, ease the tagging process, maximize ROI and improve third party tools management in order to understand the impact of each marketing campaign and allow a better attribution. More information on www.tagcommander.com
Clients of Tag Commander include Europcar, Air France KLM, La Redoute, Fnac.com, Match.com, Levi’s, Smartbox, Cdiscount, Auchan, Universal Music,
About Webtrends, Inc.
Webtrends powers digital marketing success.  Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence.  Our industry-leading analytics and optimisation solutions delivered across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.
Webtrends dramatically improves digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM, ASOS and more.