Subscribe to my YouTube channel as I post regularly on subjects around #marketing #business dev #Innovation #gamification #communication #IoT I look forward to exchanging with […]
read moreThe Internet of Things or connected objects
A lot of people have shown me their interest in Internet of Things (IoT) or connected objects. This paper is about Things but for everyone’s […]
read moreHow digital transformation changes marketing
How digital transformation is driving change in the #marketing organization – Digital transformation and marketing
read moreThe evolution of marketing from mass to personalized
According to Wikipedia, the practice of marketing has been known for millennia but the term “marketing” used to describe commercial activities buying and selling products […]
read moreBrand management for companies, products and games
Living the brand and getting your employees to be brand ambassadors: Branding is more than a logo and tagline of a company or a product/game. […]
read moreEngagement Marketing Mechanics including Gamification
According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a […]
read moreThe generations of game consoles throughout time
I worked for Sony for over 12 years (1996 to 2008) and I loved every minute of it. I was in the electronics division and […]
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