I have been talking a lot about Gamification in my latest posts. As a reminder, Gamification is the use of game mechanics in a non-gaming […]
read moreBabin Business Consulting
www.babinbusinessconsulting.com I have just launched my new venture Babin Business Consulting We will be helping companies around the subjects of Marketing (online and offline), Business […]
read moreLife evolution through technology
As the G generation starts coming into the work place (G for Google or Gamification, others call them Millennials as they were born between 1995 […]
read moreThe evolution of marketing from mass to personalized
According to Wikipedia, the practice of marketing has been known for millennia but the term “marketing” used to describe commercial activities buying and selling products […]
read moreBrand management for companies, products and games
Living the brand and getting your employees to be brand ambassadors: Branding is more than a logo and tagline of a company or a product/game. […]
read moreEngagement Marketing Mechanics including Gamification
According to Wikipedia, Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a […]
read moreThe evolution and convergence of data and the use of gamification to get great data quality
When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data to know better […]
read moreGamification and Digital Transformation
A very good article about gamification and its power to transform the HR department. HR is at the heart of every operation and we need […]
read moreGamification…. what else?
What is gamification? It is the use of game mechanics for non-game applications/ businesses in order to activate engagement from people. The game mechanics we […]
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